Samjho Bharatwasi - A video driven by a significant message.
Client Briefing : David and Goliath produced a campaign-led video to give an ode to the People of India and urge everyone to follow the covid protocols.
We were briefed to make a video that can keep the audience hooked and can smoothly inject the social message.
Execution : To grab maximum attention, we picked popular faces like Tridha Choudhury and Anusha Viswanathan to feature in the video. Now, it was important to reach the mass and nothing connects people more than catchy music. A groovy song composed by Bickram Ghosh coupled with some easy hook steps gave this video a new dimension. The audience connects when they relate. Keeping that in mind, we made the video crisp and relatable.
Result : The video currently has more than 11 lakh views and it is acknowledged by the Ministry of AYUSH, Government of India.