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Beyond Barriers: A celebration of young energy

Client Brief : Beyond Barriers is a highly celebrated event of St Xavier’s College Calcutta Alumni Association. The event is an amalgamation of young spirit, vibrant music and the celebration of zeal and enthusiasm.

SXCCAA wanted to reach out to the young population of the city in the best way possible.

Execution : The youth life revolves around digital platforms. Hence, we decided to promote the event mostly on social media. We organized contests to connect in a better way with everyone.We did live coverage of their event and made sure that it reaches out to maximum number of people.

Result : Our promotions successfully created a sensation among the youth. The event was a hit with people from corners of the city and even beyond coming and joining in.